Business kits / PDF + XLSX + DOCX
Meta Ads Launch Kit
A 36-page playbook, a campaign planner workbook, three copy and form templates and a one-page launch checklist.
$79USD
Each Chalkline business kit is a complete, self-contained system for one job: a playbook that explains the thinking, a workbook that does the numbers, and the templates you would otherwise write from scratch. They are written for owners of service businesses who run their own marketing, and for freelancers and small agencies who do it for clients.
The Meta Ads Launch Kit covers Facebook and Instagram lead campaigns. The Google Ads Launch Kit covers Search campaigns, including a conversion tracking checklist. The Client Onboarding and SOP System gives you 12 standard operating procedures, a client tracker and an access checklist so every new client is handled the same calm way.
Platform rules in the kits are checked against Meta and Google help pages and stamped with the month they were checked. Where something is experience rather than a rule, the kit says so. No kit promises leads or results: your market, offer and follow-up decide those.
Business kits / PDF + XLSX + DOCX
Google Ads Launch Kit
A 34-page playbook, a 10-tab campaign planner, an ad copy swipe file, a conversion tracking checklist and a one-page launch...
$79USD
Business kits / PDF + XLSX + DOCX
Client Onboarding & SOP System
An operations guide, 12 SOPs, a client tracker workbook, an access-request checklist and five client-facing templates.
$69USD
Questions
Business kits: questions people ask.
Can I use a kit for my clients?
Yes. Each kit is licensed for one business, and you can use it for your own business and your own clients as often as you like. Please do not resell, share or republish the files.
Will a kit guarantee leads or results?
No, and nobody can honestly promise that. The kits give you a sound method and the tools to measure what is working. Your market, offer, creative and follow-up decide results.
What if Meta or Google change something?
Platform rules change often. Every rule in the kits links to its source and shows the month it was checked, so you can re-check anything before you rely on it.
What file formats are included?
PDF for the playbooks and checklists, XLSX for the workbooks (Excel and Google Sheets) and DOCX for the templates (Word and Google Docs). No macros and nothing to install.
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